FH Joanneum Visit for International Business

On April 9th, 2024, students of the International Business course had a productive visit to FH Joanneum, accompanied by Professors Sabathi and Magnet. The visit was organized to broaden our understanding of international business practices.

The day began with a brief introduction to FH Joanneum by Prof. Birgit Burböck, followed by a guest lecture from Prof. Tenzin Rabgay from Bhutan.

Prof. Rabgay’s talk focused on „Supply and Demand“ laws, which was informative and sparked discussions among students.

After the lecture, we engaged in a case study discussion on market entry strategies, facilitated by Dr. Burböck. This practical session provided insights into real-world business scenarios and encouraged critical thinking.

Before heading back, we took a break at Subway near the Hauptbahnhof.

Overall, the visit was insightful and contributed to our understanding of international business concepts. We thank Prof. Burböck and Prof. Rabgay  for their hospitality and engaging sessions.

Looking forward to more such learning opportunities in the future.

Prof. Magnet